V-Formation branding

V-Formation, makes everyone move!

V-Formation is a young Belgian company specialised in custom team building activities, sports camps and school camps using amazingly large attractions. Recently, they received a complete make-over. After 4 years of existence, it was about time to say goodbye to the V-man and welcome a new corporate identity with a logo that evoces motion, fresh icons, dynamic lay-outs and an assertive tone of voice.

It was a challenging task to guide the 2 owners into the world of branding and design, but the result is worth the effort. It’s great to make them proud of their own business!


Branding of Sportorders, manufacturer and distributer of top quality sports products.

The trick was to create a professional brand image that reflects the company’s main goal: producing and distributing quality sports products. Since Sportorders is a facilitating company, so should its visual identity support the premium sports brands without ‘overruling’ them.

The result is a professional, sleek corporate identity that combines blacks and greys that are visually seperated by a green curve. With the new identity comes a visual language for images and advertisements, a flexible website, styling of the online distributors shop, etc. Check it out!

Art Academy campaigns

Since 2005, we have been responsible for the branding and communication of the Art Academy of the city of Geel.

Every year in February, we work out a local campaign for the ‘Dag van het DKO’, a day that celebrates the ‘Part time art education’ in Belgium. For 3 years already we managed to create a 2-colour printed campaign that is catchy but stays faithful to the brand we created for the Art Academy.

First Class Nutrition

Redesign and branding of a Belgian sports nutrition brand.

After a few years of distributing other sports nutrition brands, our client decided to launch his own product range. First Class Nutrition was originally born with the aim of reaching the efficiency of top American Sports nutrition brands within the rules of ethical and healthy sports. First Class Nutrition products are efficient, powerful and 100% dope free. Hence the ‘American-styled’ branding and product identity with a stylish touch.

After the introduction of the new brand identity at the end of 2008, the product range (as well as the company) has substantially grown and is pretty close to become the completest sports nutrition brand on the European market. It has about everything the fitness sector, the health-conscious and the endurance sports sector can dream of.

Fuga Bikes

FUGA is Italian for ‘flight’ or ‘escape’, an escape from the norm. In Cycling terms it refers to the breakaway, the head of the race or the lead group.

And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.

MP3 Sportsdrink

Redesign and branding of a European sports drink brand.

When our client aquired the MP3 Sportsdrink brand in 2007, he was ambitious to turn it into the n° 1 sportsdrink brand for sports and health centers. Because the brand nor the company were ready for this in 2007, we decided to go for a phased approach. The first phase implied upgrading the logo, slogan and brand identity, label design of the existing pre-mixed drinks, followed by the development of a range of promotional and commercial artwork, advertising, branding material, etc.

The past 3 years the brand has grown to become the most complete pre-mixed sport drinks brands of Europe, being sold all over Europe and beyond. Both us, the client and the brand are now ready to take the next step…

NOOZ relaxation concept

NOOZ is a unique relaxation concept from a passionate flemish couple.

PinkOliv was involved from the very first business ideas, delivering full branding services, naming, copywriting, font design, design of promotional products, web design and web application development. We created some unique promotional products and on-the-spot branding solutions. To find out everything we did, we would really advice you to visit NOOZ and have a great time!