The Belgian mountainbike.be website is organising the third edition of what is about to become Belgium’s largest recreative cycling event of the summer. We built a micro-website, created online bannering, flyers, folders and all documents to communicate and promote the event.
The City Mountainbike Challenge is a spectacular mountainbike race through the center of a city. The riders are confronted with human-made obstacles like bridges, water elements, jumps, sand etc. The owner of the concept contacted PinkOliv to upgrade the challenge’s branding and communication. The new approach is well received: In 2011 the event will expand to 5 manches in Belgium.
We created a branding system that is modular to adapt to different cities and manches. PinkOliv delivered a range of online and offline communication and promotion tools, branding material, sponsordocuments etc.
And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.