V-Formation branding

V-Formation, makes everyone move!

V-Formation is a young Belgian company specialised in custom team building activities, sports camps and school camps using amazingly large attractions. Recently, they received a complete make-over. After 4 years of existence, it was about time to say goodbye to the V-man and welcome a new corporate identity with a logo that evoces motion, fresh icons, dynamic lay-outs and an assertive tone of voice.

It was a challenging task to guide the 2 owners into the world of branding and design, but the result is worth the effort. It’s great to make them proud of their own business!

February 5, 2011/Branding/, , , , , , /0 comments/#

Summer Bike Festival 2011

We just launched the micro-campaign for the 2011 Summer Bike Festival.

The Belgian mountainbike.be website is organising the third edition of what is about to become Belgium’s largest recreative cycling event of the summer. We built a micro-website, created online bannering, flyers, folders and all documents to communicate and promote the event.

February 3, 2011/News/, , , , /0 comments/#

Fuga Bikes

FUGA is Italian for ‘flight’ or ‘escape’, an escape from the norm. In Cycling terms it refers to the breakaway, the head of the race or the lead group.

And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.

September 19, 2008/Branding, Portfolio, Product Design/, , , , /0 comments/#