EXTRA LARGE Packaging guidelines

EXTRALARGE is a Belgian brand of ‘extra large’ products.

These functional products are meant to bring joy to everyone’s life. PinkOliv is responsible for the development of new products, the overal branding and packaging design of all EXTRALARGE products.

Since the launch of the EXTRA LARGE brand more than 10 years ago, the logo has been the only visual constant in the product and packaging design. PinkOliv was commissioned to create a consistent packaging and product design guideline. ‘Keep it simple, economic and foul proof’ was the initial brief. All attention had to go to the brand name and the product inside. We literally translated the ‘iconic’ shapes of the products to the packaging design: Clear white packaging with strong product icons and bold EXTRA LARGE typography.

First Class Nutrition

Redesign and branding of a Belgian sports nutrition brand.

After a few years of distributing other sports nutrition brands, our client decided to launch his own product range. First Class Nutrition was originally born with the aim of reaching the efficiency of top American Sports nutrition brands within the rules of ethical and healthy sports. First Class Nutrition products are efficient, powerful and 100% dope free. Hence the ‘American-styled’ branding and product identity with a stylish touch.

After the introduction of the new brand identity at the end of 2008, the product range (as well as the company) has substantially grown and is pretty close to become the completest sports nutrition brand on the European market. It has about everything the fitness sector, the health-conscious and the endurance sports sector can dream of.

Visa By Delsey packaging

Starting with little or no branding guidelines, we were comissioned to create a new identity for the blister packaging of Delsey’s wholesale market brand: Visa.

From a range of initial concepts, a ‘postcard’ concept was selected. Although it was not our personal favorite -we would have loved to spice the brand a little up- the new packaging identity generates a feeling of going on a holiday. We developed a standard for a variety of products and sizes and created a ton of postage stamp icons to communicate the different content and functions of the packaging.

MP3 Sportsdrink

Redesign and branding of a European sports drink brand.

When our client aquired the MP3 Sportsdrink brand in 2007, he was ambitious to turn it into the n° 1 sportsdrink brand for sports and health centers. Because the brand nor the company were ready for this in 2007, we decided to go for a phased approach. The first phase implied upgrading the logo, slogan and brand identity, label design of the existing pre-mixed drinks, followed by the development of a range of promotional and commercial artwork, advertising, branding material, etc.

The past 3 years the brand has grown to become the most complete pre-mixed sport drinks brands of Europe, being sold all over Europe and beyond. Both us, the client and the brand are now ready to take the next step…