Redesign and branding of a Belgian sports nutrition brand.

After a few years of distributing other sports nutrition brands, our client decided to launch his own product range. First Class Nutrition was originally born with the aim of reaching the efficiency of top American Sports nutrition brands within the rules of ethical and healthy sports. First Class Nutrition products are efficient, powerful and 100% dope free. Hence the ‘American-styled’ branding and product identity with a stylish touch.

After the introduction of the new brand identity at the end of 2008, the product range (as well as the company) has substantially grown and is pretty close to become the completest sports nutrition brand on the European market. It has about everything the fitness sector, the health-conscious and the endurance sports sector can dream of.