pinkoliv

Category: Product Design

  • Sven Nys Casual wear collection 2013-2014

    For the second year in a row, PinkOliv designed the Casual Wear collection of the world’s best cyclo-cross rider of his generation, Sven Nys. Sven won the World Championships in Louisville in 2013 and inspired both his fans and our designers to come up with this season’s design theme.

    Since Sven is the current World Champion, it was an obvious choice to go for a champion-related theme. We didn’t get fooled though by the endless possibilities; In stead, we focussed on the essence of the collection. The logo was revamped with some World Champion colors and we figured out several ways to use this theme on different products, ending up with 3 main graphic variations that were applied through different technologies, mainly: embossing, screen printing and embroidery.

    Although we were still quite insecure of the chosen design direction, Sven had reassured us several times that the new design really fit his personality: Most designs are sober but  visually very strong. ‘The collection really suits me’, Sven explains. The collection mainly uses black and green in combination with the other rainbow colours which are associated with the world champion title.

  • Sven Nys Cycling

    Teaming up with the world’s best Cyclo-Cross rider ever.

    From January 2012 up to 2015, we will be designing, developing and distributing a unique Sven Nys Cycling collection with a range of Cycling Wear and Casual wear. But the goal of the partnership between Sven Nys and PinkOliv is to establish a long term vision on Sven’s name as a trusted brand.

    ‘The Cannibal of Baal’ has an amazing career which was the source of inspiration for this new collection that starts with a range of products and will gradually grow over the following years. ‘My Legacy’ represents a range of concepts with names like ‘Koppenberg King’, ‘Emperor of Belgian Cyclo-Cross’, ‘Mister Superprestige’ and so on. All these ‘special editions’ match perfectly with a set of ‘Essentials’: bibshorts, bibtights, winter jackets, arm and leg warmers, … .

    The first outcome of the project, the launch of the ‘Legacy’ collections and the new approach to the brand, is very successful and proved that PinkOliv’s approach to the brand is both very unique and effective.

  • 30SEVEN heated cycling wear

    The innovative collection of heated cycling wear which we developed for the Belgian company Belginova, immediately got nominated for the 2011 Bike Motion Award. The professional jury was clear: ‘Heated sports wear is without any doubt a huge innovation for the cycling sector’.

    PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products. Furthermore PinkOlive was responsible for the brand name, the branding and all marketing guidelines for the first release.

  • Bobbin stool/table object

    The Bobbin is a versatile object, inspired by the shape of a thread bobbin, that serves multiple functions: It can be used as a stool or a side table. But above all it is a stylish object that brings a cheerful touch to your home.

    Pinkoliv assisted Geert-Jan in turning his bobbin idea into a smart design. It is the result of a perfect and prompt interaction between XLBoom and pinkoliv to create an original product. Using a few simple injection moulded parts of recycled ABS, the stool is easily assembled before finishing it with a durable white DuPont coating XLBoom is using for all their products from the ‘ACT’ series. The seam is masked by the elastic band that symbolizes the bobbin thread. The Bobbin is available with 3 different colour finishes: white, black and red.

  • TRIBE Chair and Table

    The triangular shape of the Tribe chair and table is inspired by the nomadic seating position and the iconic character of totems and monumental creations of nomadic people and tribes. The Tribe Chair is stackable and has a nicely modeled handle at the back. It can be used as an extra seat in the blink of an eye.

    The Tribe Chair also comes with a beautiful table.  The chair and table are available in black and white and some extra seasonal colours. The Tribe products are made from recycled ABS and are coated with weather resistible Dupont paint which makes them suitable for indoor and outdoor use.

  • Fuga Bikes

    FUGA is Italian for ‘flight’ or ‘escape’, an escape from the norm. In Cycling terms it refers to the breakaway, the head of the race or the lead group.

    And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.

  • Garden Utility