LP stands for Loquet-Peelman, the family names of the managing partners of this accountancy office. But it also stands for ‘Long-Playing’, like the legendary vinyl record album some of you might only remember from their parents’ stories. If you are looking for a group of professional accountants with a long-term vision, Pascal Loquet and his team will guide you through all obstacles of finance, accounting and taxation.
V-Formation is a young Belgian company specialised in custom team building activities, sports camps and school camps using amazingly large attractions. Recently, they received a complete make-over. After 4 years of existence, it was about time to say goodbye to the V-man and welcome a new corporate identity with a logo that evoces motion, fresh icons, dynamic lay-outs and an assertive tone of voice.
It was a challenging task to guide the 2 owners into the world of branding and design, but the result is worth the effort. It’s great to make them proud of their own business!
The trick was to create a professional brand image that reflects the company’s main goal: producing and distributing quality sports products. Since Sportorders is a facilitating company, so should its visual identity support the premium sports brands without ‘overruling’ them.
The result is a professional, sleek corporate identity that combines blacks and greys that are visually seperated by a green curve. With the new identity comes a visual language for images and advertisements, a flexible website, styling of the new online distributors shop, etc. Check it out!
