Sven Nys Cycling Collection

PinkOliv signed a three-year contract with Belgian’s best Cyclo-Cross rider of the last decade, Sven Nys.

From January 2012 up to 2015, we will be designing, developing and distributing a unique Sven Nys Cycling collection with a range of Cycling Wear and Casual wear.

‘The Cannibal of Baal’ has an amazing career which was the source of inspiration for this new collection that starts with a range of products and will gradually grow over the following years. ‘My Legacy’ represents a range of concepts with names like ‘Koppenberg King’, ‘Emperor of Belgian Cyclo-Cross’, ‘Mister Superprestige’ and so on. All these ‘special editions’ match perfectly with a set of ‘Essentials’: bibshorts, bibtights, winter jackets, arm and leg warmers, … .

‘My Legacy’ is officially launched on Belgium’s largest cycling fair ‘Velofollies’ from 20-22 January 2012. On Friday ‘The Emperor’ Nys himself will be present from 5 to 6 pm to sign a set op special made photographs.

January 1, 2012/News/, , /0 comments/#

30SEVEN heated cycling wear nominated for BikeMotion Award

The brand new collection of heated cycling wear which we are developing for the Belgian fibre and fabrics innovation company Belginova, has just been nominated for the 2011 Bike Motion Award. The professional jury was clear: ‘Heated sports wear is without any doubt a huge innovation for the cycling sector’.

PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products.

The collection will be presented at the BikeMotion Benelux cycling fair in October 2011.

September 14, 2011/News/, , , /0 comments/#