The HERO is in YOU campaign for NODRUGS

January has been a harsh month for international cycling. One ambitious sports wear brand from Belgium has always been loyal to its values and launched its new campaign exactly on the night that 7-times Tour winner (uhum) Lance Armstrong admitted that he had been using performance enhancing drugs while taking all of his Tour victories.

With ‘the HERO IS IN YOU’ NODRUGS sportswear emphasizes that you need to believe in your inner strength, not in all the heroes around you since too many of them have fallen from their pedestal lately. Frontmen and woman of the campaign are double IronMan Hawa├» winner Luc Van Lierde, Belgian Champion Bike Trial Iciar Van den Bergh and Belgium’s leading mountainbike marathon lady Kim Saenen.

Summer Bike Festival 2011

We just launched the micro-campaign for the 2011 Summer Bike Festival.

The Belgian mountainbike.be website is organising the third edition of what is about to become Belgium’s largest recreative cycling event of the summer. We built a micro-website, created online bannering, flyers, folders and all documents to communicate and promote the event.