For the second year in a row, PinkOliv designed the Casual Wear collection of the world’s best cyclo-cross rider of his generation, Sven Nys. Sven won the World Championships in Louisville in 2013 and inspired both his fans and our designers to come up with this season’s design theme.

Since Sven is the current World Champion, it was an obvious choice to go for a champion-related theme. We didn’t get fooled though by the endless possibilities; In stead, we focussed on the essence of the collection. The logo was revamped with some World Champion colors and we figured out several ways to use this theme on different products, ending up with 3 main graphic variations that were applied through different technologies, mainly: embossing, screen printing and embroidery.

Although we were still quite insecure of the chosen design direction, Sven had reassured us several times that the new design really fit his personality: Most designs are sober but  visually very strong. ‘The collection really suits me’, Sven explains. The collection mainly uses black and green in combination with the other rainbow colours which are associated with the world champion title.