City Mountainbike 2013

The future is bright for the organisation of the City Mountainbike, previously known as City Mountainbike Challenge. PinkOliv was contracted to advise on the new marketing strategy and finally also on the creation of the new logo, full event branding and webdesign.

The fresh yet bold corporate identity breaks with the two-tone style from the past. From 2013 onwards the focus of the event will be on city-marketing, ecological values and the community. The new html5 website is breaking with conventional website design. It is conceived as an event app rather than a website and is designed to work on any platform or device. The hardest part of the job was not to make it look nice, but to fit hundreds of innovative features in a plain, intuïtive web interface…

February 12, 2013/Sports Branding, Webdesign/0 comments/#

Hageland Mountainbike School

Teaching kids from 6-14 to have fun on the bike!

In the fall of 2010 Maarten Gybels launched a new official mountainbike training school in Belgium. PinkOliv offered its dedicated sports branding services.

We used illustrations and slogans to communicate what the school is all about: improving your biking skills while having fun! Practice proofed that this approach is appealing both the kids and their parents and the first issue of the school turned out to be a big success. We translated the chosen style into a variety of branding material and a simple, clear website.

November 14, 2010/Portfolio, Sports Branding/, , /0 comments/#

ICIAR Bike Trial Artist

ICIAR is one of Belgium’s most promising Biketrial riders.

Having a multitude of national championship titles, several Belgian Trial cup wins and top-15 Worlcup rides, he definitely rocks!

PinkOliv is offering a full range of sports branding services to ICIAR and is responsible for all branding components from logo design, webdesign, car and trailer design, sports wear design and production up to sponsor management.

March 12, 2010/Portfolio, Sports Branding/0 comments/#

MOUNTAINBIKE.BE

Corporate identity and branding of the largest mountainbike community website of Belgium and the Netherlands.

Serving about 10000 unique visitors / day, the rebranding of the community was a risky challenge. Nevertheless, the associates of mountainbike.be agreed that the 10th anniversary of the website should be the ideal opportunity for a total rethinking of the site’s branding. The new ‘M’ icon and colour combination symbolises the new approach: efficient communication for a community that is bringing independent bikers together to efficiently chair and experience their hobby.
In the first phase the website received a style make-over and new branding material was designed. In the next phase we will introduce a completely new community system and news portal for the off-road cycling community.

February 20, 2010/Portfolio, Sports Branding/0 comments/#