LP, Loquet-Peelman accountancy

Long-Playing accountancy relationships

LP stands for Loquet-Peelman, the family names of the managing partners of this accountancy office. But it also stands for ‘Long-Playing’, like the legendary vinyl record album some of you might only remember from their parents’ stories. If you are looking for a group of professional accountants with a long-term vision, Pascal Loquet and his team will guide you through all obstacles of finance, accounting and taxation.

Summer Bike Festival 2011

We just launched the micro-campaign for the 2011 Summer Bike Festival.

The Belgian mountainbike.be website is organising the third edition of what is about to become Belgium’s largest recreative cycling event of the summer. We built a micro-website, created online bannering, flyers, folders and all documents to communicate and promote the event.

New Sportorders.eu identity and website

Sportorders, the company behind the brand names First Class Nutrition and MP3 Drinks, just launched the new corporate identity for its Sportorders.eu brand.

The trick was to create a professional brand image that reflects the company’s main goal: producing and distributing quality sports products. Since Sportorders is a facilitating company, so should its visual identity support the premium sports brands without ‘overruling’ them.

The result is a professional, sleek corporate identity that combines blacks and greys that are visually seperated by a green curve. With the new identity comes a visual language for images and advertisements, a flexible website, styling of the new online distributors shop, etc. Check it out!

Hageland Mountainbike School

Teaching kids from 6-14 to have fun on the bike!

In the fall of 2010 Maarten Gybels launched a new official mountainbike training school in Belgium. PinkOliv offered its dedicated sports branding services.

We used illustrations and slogans to communicate what the school is all about: improving your biking skills while having fun! Practice proofed that this approach is appealing both the kids and their parents and the first issue of the school turned out to be a big success. We translated the chosen style into a variety of branding material and a simple, clear website.

Fuga Bikes

FUGA is Italian for ‘flight’ or ‘escape’, an escape from the norm. In Cycling terms it refers to the breakaway, the head of the race or the lead group.

And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.