30SEVEN heated cycling wear nominated for BikeMotion Award

The brand new collection of heated cycling wear which we are developing for the Belgian fibre and fabrics innovation company Belginova, has just been nominated for the 2011 Bike Motion Award. The professional jury was clear: ‘Heated sports wear is without any doubt a huge innovation for the cycling sector’.

PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products.

The collection will be presented at the BikeMotion Benelux cycling fair in October 2011.

September 14, 2011/News/, , , /0 comments/#

LP, Loquet-Peelman accountancy

Long-Playing accountancy relationships

LP stands for Loquet-Peelman, the family names of the managing partners of this accountancy office. But it also stands for ‘Long-Playing’, like the legendary vinyl record album some of you might only remember from their parents’ stories. If you are looking for a group of professional accountants with a long-term vision, Pascal Loquet and his team will guide you through all obstacles of finance, accounting and taxation.

April 24, 2011/News/, , , /0 comments/#

A new brand is born: serbenco coffee solutions

We are happy to announce that we gave birth to the logo for a new company specialised in high end coffee solutions.

Serbenco bvba is a fresh service-based company providing private people, taverns, restaurants and offices with the ‘coffee solution’ that suits their needs. They work with different top coffeemaker brands: Bianchi and Jura.

The logo is finished. Next steps: creating a sleek corporate identity and translate this to a corporate website!

February 6, 2011/News/, , , , , /0 comments/#

V-Formation branding

V-Formation, makes everyone move!

V-Formation is a young Belgian company specialised in custom team building activities, sports camps and school camps using amazingly large attractions. Recently, they received a complete make-over. After 4 years of existence, it was about time to say goodbye to the V-man and welcome a new corporate identity with a logo that evoces motion, fresh icons, dynamic lay-outs and an assertive tone of voice.

It was a challenging task to guide the 2 owners into the world of branding and design, but the result is worth the effort. It’s great to make them proud of their own business!

February 5, 2011/Branding/, , , , , , /0 comments/#

Launch Evenza.eu

PinkOliv created the logo for a new online Event Registration system, Evenza.eu. The website was launched prior to the presentation of the Versluys-Evenza UCI mountainbike team that is sponsored by the new evenza.eu brand.

January 20, 2011/News//0 comments/#

New Sportorders.eu identity and website

Sportorders, the company behind the brand names First Class Nutrition and MP3 Drinks, just launched the new corporate identity for its Sportorders.eu brand.

The trick was to create a professional brand image that reflects the company’s main goal: producing and distributing quality sports products. Since Sportorders is a facilitating company, so should its visual identity support the premium sports brands without ‘overruling’ them.

The result is a professional, sleek corporate identity that combines blacks and greys that are visually seperated by a green curve. With the new identity comes a visual language for images and advertisements, a flexible website, styling of the new online distributors shop, etc. Check it out!

December 27, 2010/News/, , , /0 comments/#

Hageland Mountainbike School

Teaching kids from 6-14 to have fun on the bike!

In the fall of 2010 Maarten Gybels launched a new official mountainbike training school in Belgium. PinkOliv offered its dedicated sports branding services.

We used illustrations and slogans to communicate what the school is all about: improving your biking skills while having fun! Practice proofed that this approach is appealing both the kids and their parents and the first issue of the school turned out to be a big success. We translated the chosen style into a variety of branding material and a simple, clear website.

November 14, 2010/Portfolio, Sports Branding/, , /0 comments/#

Fuga Bikes

FUGA is Italian for ‘flight’ or ‘escape’, an escape from the norm. In Cycling terms it refers to the breakaway, the head of the race or the lead group.

And that’s exactly what FUGA stands for. Since it is a small Belgian cycling brand with global orientation, working with limited edition series, they gladly escape from the norm and offer their clients a new racing experience. At Fuga, the aim is not to bring the best technology -although we want to be really close to that. Making their riders experience what it feels like to be a cycling hero is their genuine ambition.

September 19, 2008/Branding, Portfolio, Product Design/, , , , /0 comments/#

NOOZ relaxation concept

NOOZ is a unique relaxation concept from a passionate flemish couple.

PinkOliv was involved from the very first business ideas, delivering full branding services, naming, copywriting, font design, design of promotional products, web design and web application development. We created some unique promotional products and on-the-spot branding solutions. To find out everything we did, we would really advice you to visit NOOZ and have a great time!

September 15, 2007/Branding, Portfolio/, , , , , /0 comments/#