The future is bright for the organisation of the City Mountainbike, previously known as City Mountainbike Challenge. PinkOliv was contracted to advise on the new marketing strategy and finally also on the creation of the new logo, full event branding and webdesign.
The fresh yet bold corporate identity breaks with the two-tone style from the past. From 2013 onwards the focus of the event will be on city-marketing, ecological values and the community. The new html5 website is breaking with conventional website design. It is conceived as an event app rather than a website and is designed to work on any platform or device. The hardest part of the job was not to make it look nice, but to fit hundreds of innovative features in a plain, intuïtive web interface…