Starting with little or no branding guidelines, we were comissioned to create a new identity for the blister packaging of Delsey’s wholesale market brand: Visa.

From a range of initial concepts, a ‘postcard’ concept was selected. Although it was not our personal favorite -we would have loved to spice the brand a little up- the new packaging identity generates a feeling of going on a holiday. We developed a standard for a variety of products and sizes and created a ton of postage stamp icons to communicate the different content and functions of the packaging.