Redesign and branding of a European sports drink brand.

When our client aquired the MP3 Sportsdrink brand in 2007, he was ambitious to turn it into the n° 1 sportsdrink brand for sports and health centers. Because the brand nor the company were ready for this in 2007, we decided to go for a phased approach. The first phase implied upgrading the logo, slogan and brand identity, label design of the existing pre-mixed drinks, followed by the development of a range of promotional and commercial artwork, advertising, branding material, etc.

The past 3 years the brand has grown to become the most complete pre-mixed sport drinks brands of Europe, being sold all over Europe and beyond. Both us, the client and the brand are now ready to take the next step…