Corporate identity and branding of the largest mountainbike community website of Belgium and the Netherlands.

Serving about 10000 unique visitors / day, the rebranding of the community was a risky challenge. Nevertheless, the associates of mountainbike.be agreed that the 10th anniversary of the website should be the ideal opportunity for a total rethinking of the site’s branding. The new ‘M’ icon and colour combination symbolises the new approach: efficient communication for a community that is bringing independent bikers together to efficiently chair and experience their hobby.
In the first phase the website received a style make-over and new branding material was designed. In the next phase we will introduce a completely new community system and news portal for the off-road cycling community.