Teaching kids from 6-14 to have fun on the bike!

In the fall of 2010 Maarten Gybels launched a new official mountainbike training school in Belgium. PinkOliv offered its dedicated sports branding services.

We used illustrations and slogans to communicate what the school is all about: improving your biking skills while having fun! Practice proofed that this approach is appealing both the kids and their parents and the first issue of the school turned out to be a big success. We translated the chosen style into a variety of branding material and a simple, clear website.