City Mountainbike Challenge
Total event branding
The City Mountainbike Challenge is a spectacular mountainbike race through the center of a city. The riders are confronted with human-made obstacles like bridges, water elements, jumps, sand etc. The owner of the concept contacted PinkOliv to upgrade the challenge’s branding and communication. The new approach is well received: In 2011 the event will expand to 5 manches in Belgium.
We created a branding system that is modular to adapt to different cities and manches. PinkOliv delivered a range of online and offline communication and promotion tools, branding material, sponsordocuments etc.