The brand new collection of heated cycling wear which we are developing for the Belgian fibre and fabrics innovation company Belginova, has just been nominated for the 2011 Bike Motion Award. The professional jury was clear: ‘Heated sports wear is without any doubt a huge innovation for the cycling sector’.
PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products.
The collection will be presented at the BikeMotion Benelux cycling fair in October 2011.