Teaming up with the world’s best Cyclo-Cross rider ever.

From January 2012 up to the end of Sven’s career, we will be designing, developing and distributing a unique Sven Nys Cycling collection with a range of Cycling Wear and Casual wear. But the goal of the partnership between Sven Nys and PinkOliv is to establish a long term vision on Sven’s name as a trusted brand.

‘The Cannibal of Baal’ has an amazing career which was the source of inspiration for this new collection that starts with a range of products and will gradually grow over the following years. ‘My Legacy’ represents a range of concepts with names like ‘Koppenberg King’, ‘Emperor of Belgian Cyclo-Cross’, ‘Mister Superprestige’ and so on. All these ‘special editions’ match perfectly with a set of ‘Essentials’: bibshorts, bibtights, winter jackets, arm and leg warmers, … .

The first outcome of the project, the launch of the ‘Legacy’ collections and the new approach to the brand, is very successful and proved that PinkOliv’s approach to the brand is both very unique and effective.

Find out more about the ‘My Legacy’ collection of Sven Nys Cycling on www.svennyscycling.com

From January 2012 up to the end of Sven’s career, we will be designing, developing and distributing a unique Sven Nys Cycling collection with a range of Cycling Wear and Casual wear.

‘The Cannibal of Baal’ has an amazing career which was the source of inspiration for this new collection that starts with a range of products and will gradually grow over the following years. ‘My Legacy’ represents a range of concepts with names like ‘Koppenberg King’, ‘Emperor of Belgian Cyclo-Cross’, ‘Mister Superprestige’ and so on. All these ‘special editions’ match perfectly with a set of ‘Essentials’: bibshorts, bibtights, winter jackets, arm and leg warmers, … .

‘My Legacy’ is officially launched on Belgium’s largest cycling fair ‘Velofollies’ from 20-22 January 2012. On Friday ‘The Emperor’ Nys himself will be present from 5 to 6 pm to sign a set op special made photographs.

Find out more about the collection on www.svennyscycling.com

SWS Wheels is providing some of the world’s best cyclo-cross riders with top quality hand built wheel sets. Sven Nys is only one of the riders of the Landbouwkrediet-KDL Trans cycling team that has been using the wheels of Kris Seminck over the last months. With a growing business in mind, it was about time that his own brand got up to speed as well so PinkOliv was contracted to create a top notch graphic design for the SWS rims.

Translating the core values of a brand into 3D product graphics is always a tricky job. Nevertheless, at PinkOliv we are always up to the challenge. We came up with a smart modular design for high carbon fiber rims and low aluminum rims with a range of colour tones to match the bicycle frame of the rider. Fast and furious?

PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products. Furthermore PinkOlive was responsible for the brand name, the branding and all marketing guidelines for the first release.

PinkOliv got in on the very first stage of the project and was responsable for anything except the technology itself. We created a new brand concept and strategy and designed an innovative cycling wear collection that uses the heating technology developed by Belginova. With this technology, we can improve the comfort level of most cyclists during cold months. Though we didn’t design the technology as such, we did design the way it is used in cycling wear and how it is integrated in all products.

The collection will be presented at the BikeMotion Benelux cycling fair in October 2011.

LP stands for Loquet-Peelman, the family names of the managing partners of this accountancy office. But it also stands for ‘Long-Playing’, like the legendary vinyl record album some of you might only remember from their parents’ stories. If you are looking for a group of professional accountants with a long-term vision, Pascal Loquet and his team will guide you through all obstacles of finance, accounting and taxation.

Serbenco bvba is a fresh service-based company providing private people, taverns, restaurants and offices with the ‘coffee solution’ that suits their needs. They work with different top coffeemaker brands: Bianchi and Jura.

The logo is finished. Next steps: creating a sleek corporate identity and translate this to a corporate website!

V-Formation is a young Belgian company specialised in custom team building activities, sports camps and school camps using amazingly large attractions. Recently, they received a complete make-over. After 4 years of existence, it was about time to say goodbye to the V-man and welcome a new corporate identity with a logo that evoces motion, fresh icons, dynamic lay-outs and an assertive tone of voice.

It was a challenging task to guide the 2 owners into the world of branding and design, but the result is worth the effort. It’s great to make them proud of their own business!

The Belgian mountainbike.be website is organising the third edition of what is about to become Belgium’s largest recreative cycling event of the summer. We built a micro-website, created online bannering, flyers, folders and all documents to communicate and promote the event.