EXTRALARGE is a Belgian brand of ‘extra large’ products.

These functional products are meant to bring joy to everyone’s life. PinkOliv is responsible for the development of new products, the overal branding and packaging design of all EXTRALARGE products.

Since the launch of the EXTRA LARGE brand more than 10 years ago, the logo has been the only visual constant in the product and packaging design. PinkOliv was commissioned to create a consistent packaging and product design guideline. ‘Keep it simple, economic and foul proof’ was the initial brief. All attention had to go to the brand name and the product inside. We literally translated the ‘iconic’ shapes of the products to the packaging design: Clear white packaging with strong product icons and bold EXTRA LARGE typography.

Starting with little or no branding guidelines, we were comissioned to create a new identity for the blister packaging of Delsey’s wholesale market brand: Visa.

From a range of initial concepts, a ‘postcard’ concept was selected. Although it was not our personal favorite -we would have loved to spice the brand a little up- the new packaging identity generates a feeling of going on a holiday. We developed a standard for a variety of products and sizes and created a ton of postage stamp icons to communicate the different content and functions of the packaging.